“Magpapatuloy ang programang Pamanang Yaman Produktong Pangasinan (PYPP) hanggat ito ay kailangan ng mga tao lalo na ng mga maliliit na mangangalakal. (PYPP will continue as long as the people needs it especially the small traders).”
This was stated by Provincial Population, Cooperative, and Livelihood Development (PPCLD) Officer Ellsworth Gonzales during the PYPP stint at the Capitol Grounds on May 17 to 18.
As disclosed by Gonzales, the PYPP rolling store has visited 44 local government units (LGUs) in Pangasinan, including Dagupan City, since its launching last October 2020.
The PYPP, he added, has generated more than P6 million total sales in all its outings which translate to about P150,000 average sales per LGU visit.
The PYPP was launched in October 2020 by the Pangasinan Provincial Government under the leadership of Governor Amado I. Espino III, that aimed to extend support to small industries or Micro, Small and Medium Enterprises (MSMEs) which are hardly-affected by Covid-19 pandemic.
According to Gonzales, the PYPP project, a major component of Abig Pangasinan, served as a back-up for MSMEs which are considered as one of the hard-hit sectors. As a result, suppliers or SMEs are now hiring additional manpower to meet the demands for their products.
Featured in every two-day stint of the rolling store for each town or city were local products that are made in Pangasinan or the One-Town-One-Product (OTOP) of the localities. Some of the bestsellers include the following: Lingayen bagoong; Mangaldan tapa, tablea (chocolate), and peanut brittle; Alaminos City and Binalonan longganisa; Calasiao puto (dubbed as white gold of Dinalaoan); Bolinao dried fish and buri products; Pozorrubio sugarcane wine or basi; Balungao squash noodles; Bautista and Sison soft broom (walis tambo); Binalonan corn chips, and many others. (/Ruby R. Bernardino / Photo by Modz Magat)