The Provincial Tourism and Cultural Affairs Office (PTCAO) will soon implement tourism branding, website and social media marketing.
This developed after the Pangasinan Provincial Board in its regular session on January 11, approved Provincial Resolution No. 1896-2021 entitled: “Authorizing the Provincial Governor, Amado I. Espino III to enter into a Contract with Pixelhub Creative Design Studio for the Implementation of the Pangasinan Tourism Branding, Website and Social Media Marketing Project in the Province.”
Authored by Sangguniang Panlalawigan Member Margilou Orange D. Humilde-Versoza, the resolution stated that the project aims to design and develop an official website and to brand and create a social media marketing plan for the province.
The project which will cover the period from September 2020 to September 2021.
“The Pixelhub Creative Design Studio will provide the following scopes and features for the project: full branding, website design and development, social media marketing, and other services and modules, domain and webhosting, and support and maintenance,” the resolution stated.
As disclosed in the project scope statement, the activity has various features such as full branding (brand identity which include the logo design), brand uniformity, typography and typeface assignments, applications, website design and development (content management system, original web design concepts, responsive design, latest news, blog, events calendar, photo and video gallery, unlimited pages, interactive map, contact us form, newsletter), social media marketing, among others. /Ruby R. Bernardino (Photo by Jin Perez)